Your wardrobe,
finally working
for you.
preli. knows every piece you own — and every morning suggests the perfect outfit for your day, your plans, and the weather outside.
No credit card required · Cancel anytime · £5.95/month after trial
How preli. works
Three steps, then every morning is effortless
Add your clothes
Photograph your wardrobe — clothes, shoes, bags, jewellery. Takes around 20 minutes. Add and remove items as your wardrobe evolves.
Set your style
Tell preli. your style — elegant, minimalist, bold — your favourite colours and anything you prefer to avoid. Your stylist learns you.
Get dressed
Open preli. each morning. Pick your occasion — office, dinner, casual — and your personal stylist selects the perfect complete outfit.
Pack for Bali in 20 minutes
Tell preli. where you're going and for how long. It checks the forecast, plans an outfit for each day — and builds your complete packing list. Capsule wardrobe, perfectly planned.
Save your looks
Save suggestions you love, or hand-pick your own combinations. Your personal style library, always to hand.
Outfit history
Every outfit saved with date and occasion. preli. never repeats — always keeps things fresh and considered.
Your whole wardrobe
Clothes, shoes, bags, jewellery, accessories. Unlimited items. Photo upload with crop and resize built in.
Occasion-perfect
Business meeting, casual lunch, date night, black tie — 14 occasions covered. Always dressed exactly right.
Knows your style
Set your style words, favourite colours and things to avoid. Your stylist remembers everything and refines over time.
Works on any device
Check it in bed, on your phone, on your desktop. No app to download — opens instantly in your browser.
Know someone who'd love this?
Share preli. with a friend and give them a 7-day free trial. No credit card, no commitment — just a better morning, every morning.
Start free. Stay forever.
Try everything free for 7 days. No credit card. Cancel anytime.
"I have 80 items in my wardrobe and used to wear the same 10. This has completely changed how I get preli."
"The trip planner is genuinely brilliant. Packed for two weeks in Asia in half an hour. Everything worked together perfectly."
"Less than £1 a week for what feels like a personal stylist on call. I genuinely don't know how I lived without this."
Start your free
trial today
7 days free. No credit card.
Your wardrobe, finally working for you.
£5.95/month or £59/year after trial · Cancel anytime
Add preli. to your home screen
preli. works as a full-screen app on your iPhone or Android phone — no App Store needed. Open it in your mobile browser and add it to your home screen in seconds.